RESOURCES

A better brief produces better work.

Three practical starting points for your first mission.

Create your workspace
01

Define the audience

Be specific about industry, location, company size and exclusions. Explain why these customers need your service.

02

Write the approved offer

Provide scope, price, minimum acceptable terms and realistic delivery capacity.

03

Choose a useful measure

Track qualified conversations and accepted proposals. Keep activity counts separate from commercial results.

Keep the work and the decision connected.

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